11 ways How to Design Magazine Ads that Work

Headline: On the average, five times more people read the headline than the body copy. If consumers like the Headline they will go on to read the body copy. The Headline is what brings them in. The headline must be easy to understand and state the reason why the consumer should continue on and read the body copy.

News and headlines: Readers buy consumer magazines and newspapers to read the articles. If you have real news such as updates to your product or service or recent innovations make sure you put them in the headline.

Localize headlines: In local advertising, sometimes it pays to include the name of the city in your headline.

Speak to Your Prospects: When a specific group consumes your product; Flag them in your headline – mothers, bald people, business owners?

Purchasers Read Long Copy: Non Buyers quit reading by the 50th word, between 50 and 500 words are where you must sell the product to potential buyers. They will read longer into an advertisement. Get their interest with the headline, Give them a reason to buy in the copy. Make sure the copy sticks so they do not substitute brands when they get to the retail store.

Before and After Ads: Before and after advertisements get better than average readership. The contrast seems to work well. Consumers tend to comprehend them well.

Photographs vs. drawings: Photographs work better than Art almost all the time. People like to feel thins are “real.” The photograph should help pull readers in. Plus it must be pertinent to the product you are selling. The photograph must have story appeal.

Captions: Twice as many people read the captions under photographs as read the body copies. Never place a photo without a caption. Because Associated Press Style calls for captions under photos people expect it.

Editorial layout vs. Art Layout The more an advertisement looks like the editorial in the magazine the higher the readership on most occasions. The art layout is much easier to get by the President of the company you are representing. A good agency will take the time to convince the CEO that he knows much more about their product that the consumer.

Test and Retest Readership has been known to increase with repetition. Continually test new ads against the old ones and run the winner.

Put a link to your website such as “Priva” on the online version and type out the address on the print version

Dennis Gartland is the CEO of the Advertising Agency Net Advertising Group can help you increase the response rates on your print advertisements.Plus combbine this withSmall Business Search Engine Optimization to further increase your ROI

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