10 Author Business Media Bio Tips To Showcase Your Education, Credentials And Experience

When creating a author expert media bio for book promotion or business promotion keep in mind that the primary goal is to include the information the media needs to know make a decision whether to consider you for the media opportunity. The first thing to do is to lead with your most impressive achievements, your education, your degrees, your credentials and awards or recognitions.

2. Be sure to include a listing of all of the books you have written along with the names. Also include your special reports, paper or studies that you have taken part in and note any influential affiliations. 3. Make of list of your primary topics of expertise along with your sub-topic to present a well-rounded and overall view of your entire knowledge and areas where you are considered an expert. 4. If you have been working in your area for many years, this further establishes your positioning so include how many years of experience you have.

6. Appearing on radio shows, TV shows or being the author or quoted expert is media such as newspapers, magazines or been showcased online, now is the time to add it into your bio. Media is a powerful positioning tool and list your media appearances. You can include the name of any exceptionally well-known media but only include the top media. You can get into more detail on your website in an expanded bio. 7. Keep your media bio focused without distraction. Personal information such as where you were born, your hobbies should not be in your media bio unless it supports your overall subject matter. You can add more personal info on your website, if you like.

8. Information has to be absolutely accurate, up to date, and easily verifiable as the media has resources to check out your information. 9. Be sure the bio on your website is exactly the same and consistent with the bio that you are presenting to the media. You can always offer an expanded version on your website. However, you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.

10. The purpose of a professional bio for use in the media is to give them a snapshot of your expertise and your platform so they can determine if you qualify as the expert for the segment or article they have in mind. In addition to the bio, have a professional .jpeg of yourself in your professional capacity and jpeg of your book cover ready to email to the media upon request.

Find additional strategies on book promotion and creating a outstanding BIO for the media. Authors, experts and business professionals and promote a book or a business with a professional quality media bio. Click here to get your own unique version of this article with free reprint rights.

If you enjoyed this post, make sure you subscribe to my RSS feed!